Lucky. Once upon a time a young, surf crazy Dutch kid took a look around at everyone working in offices and thought ‘nah, I don’t think that’s going to work for me, I want to see the world.’ Then he picked up his mum’s plastic point and shoot camera and started taking photos, mainly bad ones. From that point on the camera went with him everywhere.
Now, some 15 years and millions of shots later the camera and my obsession for imagery and design has allowed me to combine work and travel. I’ve seen lot of this big beautiful planet, the rest is on my list. These days I’m a somewhat of a creative nomad and I wouldn’t have it any other way.
I set up a small creative agency with two mates and over the last seven years we have worked with a variety of international brands on everything from branding, web-design, concept development, graphic design, production and execution of creative concepts from start to finish.
We also set up Alfredo Gonzales, the world’s first lifestyle sock brand. Bringing Alfredo to life was great fun and we learnt a hell of a lot, a true playground for creative opportunities. But once it was up and running I knew it was time to break out on my own and rediscover my creative freedom. These days I’m based in Portugal in a little town (for now) close to the international airport and my office is the nearest flat surface with a power point, and coffee. I’m still a jack of all trades working focusing mainly on photography, content creation and concept - graphic design / development.