We had selected two adventurous models with experience and two models without to join the Perry fall/winter shoot. With two van’s loaded up with the crew, food and the upcoming winter collection we took off and drove to Austria, an eleven-hour drive through mainly Germany. Perry sells a lot of different brands, and because of this, they want to create their own content to combine brands in one shot and work on their own identity and feel. Fair enough, this is why we were on our way into the Alps. Location scouting is key, after we'd arrived and dropped off our stuff we drove around for a one and a half-day in the area to find different locations for the right setting, the challenge is that Perry sells brands like Nike and Puma where you need often locations where we can train, sport, run with usually clean walls that match the brand's Identity. During the same shoot, we often shoot lifestyle fashion which requires ofter settings and we get to go up the mountains and for snow on the slopes. I know, so many different settings and it isn't always easy to find a location where you can find it all. Parking lots and the area around ski lifts are good for clean lines when being in cute Austrian mountain villages, that where you find more clean spaces and lines, the forest obvious provides for adventure kind of clothing, somewhere on the mountain usually on the south side to meet the sun. Snow is another to solve when its winter it's easy, it is October now which means fingers crossed going up the slopes and pray for a little stubborn patch of snow on the North wall to work with. We have a crew that is so fun to work with which is great during these long days and helpful when you have to shoot at least 35 styles a day in different disciplines, a lot but once you’re on a roll its all good!
Crew: Denni van Huis, Jasper de Kloet, CJ Laros, Marielle van der Munt, Edwin Goudens v/d Handel
Location: Zell am See, Austria