My greatest inspiration, my greatest distraction.
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As you look through some of the images I’ve selected, you’ll start to see how I approach a story. I’m always trying to find the ‘real moment’ within an often staged setting. And when it isn’t there, I know how to create it.
It’s a combination of a documentary instinct and creative direction, using a considered environment, light, location, people and movement to create images that feel spontaneous, human and true to the brand.